Demisto Gets a Taste of Inbound

It was early 2016 and Demisto, a venture start-up funded by Accel, was gearing up to come out of stealth mode and launch their innovative cybersecurity product, a security orchestration and automation platform powered by a machine learning based chatbot named DBot.

The ability to produce results on a low budget is what attracts investors to startup companies. Startup companies often waste the most dollars on ineffective marketing strategies. Here's how to impress investors by keeping a tight rein on your marketing dollars without losing market visibility.

Startup companies can never have enough money for developing ideas and bringing products to the marketplace. Of course, the reality is that money is the one thing that most startups are short on. The good news is that clever startup leaders can make up for what they lack in money with what they have in enthusiasm and innovation. How does a startup with limited resources go from being a pipe dream in a suburban garage to becoming the darling of international tech investors? It all comes down to marketing. Low-budget marketing can attract serious investors if it's done correctly. The truth is that startup leaders have to look at every move they make as an advertisement to potential investors. They can never sleep when it comes to being on the lookout for investments. Here are the three things every startup owner must do to investors:

• Make them curious
• Make them confident
• Make them believe

The SEO landscape we all know is changing as we speak. Google is working on changes to its search algorithms that marketers need to know about and prepare for.

It's impossible to run a B2B company without tripping over all of the SEO tools and programs that are available to marketers today. This is precisely why it might come as such a shock to learn that many high-profile companies are beginning to question if the power of SEO is about to fade. Is your B2B startup prepared for the changes that will affect how you use SEO?

The worlds of technology and marketing have their own superstars and legends. Everyone who has taken a business class has heard of guys like Gary Vaynerchuk, Neil Patel and Guy Kawasaki. However, there are many more influencers to follow and be inspired by. Each sub-specialization of marketing has its list of celebrated experts who are respected for their abilities to lead, inspire and deliver results. These people are changing the way we all do business. It's definitely a good idea to follow what these influencers are doing. The good news is that they are all extremely generous with sharing the wisdom behind their winning methods. Here’s a look at the seven people shaking up the marketing world. Let these gurus show you that there’s nothing wrong with embracing what’s new when it comes to sharing your brand with the world.

Look at what is not working, scale up what is – that is what the agile, smart startup looks to do.

Investments in your startup are followed closely by marketing in terms of the vital areas that require your focus, writes Steven Shattuck for Techpoint.

Consider what channels produce customers. Avoid wasting many

Computing muscle that was once available to large corporations is now accessible to everyone including small innovators, a major shift in the dynamics of business competition, Beverley Head writes in a recent AFR Weekend.

Forbes magazine has named its top 7 Content Marketing Trends to watch for 2016. Where online marketing once was dependent on volume of quality content produced, the more important trend these days is to connect with people across several mediums, whichever one they choose to use at any given moment.