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Reasons Why Inbound Marketing is the Best Bet for Tech Startups

Posted by: Rushal Patel Date: Oct 24, 2016 8:00:00 AM

The tech world isn't like any other world. Tech-minded people live in a constant race to invent, discover or share the latest and greatest products and services. It takes a special kind of marketing plan to stand out in the tech world. Fresh information beats stale, generic information any day of the week in the technology realm. Many startup companies never quite get off the ground because they don't realize that using their tech-minded identities to create an approachable and authoritative stance is the best way to go. What does it take to stand out in an industry that's ruled by leaders, thinkers, builders and innovators who always stand out? Inbound marketing has never been more relevant than it is today. In fact, it is nearly impossible for a startup company to create a noticeable identity without making some portion of its overall marketing strategy dependent on inbound tactics. Take a look at the five reasons why inbound marketing is the best bet for tech startups.

It Positions You as an Expert

Everybody loves a fixer. Professionals seek out those authoritative voices that always bring fresh, helpful perspectives to the problems or limitations that are plaguing their industries. The tech industry probably loves fixers more than any other industry. This makes sense when you consider how delicate and complicated the worlds of digital security and application development are. Inbound marketing is the best way to position your tech startup as the important player that you want it to be in the industry. You can use inbound marketing to carve a niche as an authority in the areas of concern your startup company addresses. People who need your services will have a chance to view your company as an antidote to a pain point. There is simply no better way to increase exposure and build customer trust. The problem with the large-scale content generation that dominates the Internet today is that much of it is actually useless. 

It's Something Your Competitors Are Already Doing

There is simply no way around the fact that inbound marketing is the future. In fact, your competitors are probably already using inbound marketing to gain a foothold in the market you share with them. Isn't it easier to embrace the future today than it is to try to catch up tomorrow? Inbound marketing is something that should be invested in as soon as possible because it becomes more effective the longer it is in place. This means that your reputation and trust cycle will already be where you want them to be by the time your startup company grows and you increase market share. The bottom line is that inbound marketing provides startup companies with the greatest reach for influencing and attracting clients. 

It's Compatible With Crowdfunding

Crowdfunding efforts are the bread and butter of the tech industry in today's unusual economy. Many wildly successful tech firms got their starts through crowdfunding platforms. If you've dabbled in crowdfunding efforts to launch your startup company, you've already embraced and used many of the most important aspects of inbound marketing. These tactics have helped you to build trust and inspire people to provide you with capital. To abandon the principles of inbound marketing now would actually betray the roots of your company.

It's a Wildly Cost-Effective Strategy

If you've managed a startup company, you already know how important it is to account for every dollar you spend. Inbound marketing is a great way to ensure that every dollar you spend for outreach finds its way back to you in the form of new clients and better sales. Inbound excels at keeping costs down without skimping on impact. Many people are intimidated by the initial setup costs of inbound marketing when they first research the concept. However, first impressions can be deceiving when it comes to this form of marketing. Inbound leads are generally cheaper than outbound ones. In addition, an inbound lead typically generates three times as many sales per month within a year.

It Uses Technology to Reach a Technology-Minded Base

Why would you want to appeal to tech-minded customers using any other method than technology? It definitely takes one to know one when it comes to identifying and approaching potential customers in the tech world. Inbound marketing is a great way to integrate the tech aspect of your business with your strategy for reaching out to potential clients. Reaching out using common ground breaks the ice and lets the people you're connecting with know that you operate in the same wheelhouse as they do.
Being able to place valuable content into the hands of people who will actually read and use it is an important part of becoming recognized in an industry. Delivering content and information that is genuinely helpful and useful is the first step to creating relationships and enhancing your visibility.
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Topics: Inbound Marketing, Content Marketing, Lead Generation