Computing muscle that was once available to large corporations is now accessible to everyone including small innovators, a major shift in the dynamics of business competition, Beverley Head writes in a recent AFR Weekend.
Forbes magazine has named its top 7 Content Marketing Trends to watch for 2016. Where online marketing once was dependent on volume of quality content produced, the more important trend these days is to connect with people across several mediums, whichever one they choose to use at any given moment.
Still, with the key stakeholders believing in an idea, most startups face a daunting challenge trying to get sales.
If you’re reading this, chances are you don’t remember a time that a worker picked a profession, joined a company and stayed there a few decades, collected a retirement gift, and vacationed or lived a quieter life outside of the business until death.
1. Tell A Story
People love a good success story, so reading about a startup that’s making it is something that could help more people pay attention to you, and eventually like or use your product or service. Don’t use a public-relations tone. Tell your story in a more human way – how you got where you are, what the first months or years were like, what you are hoping to accomplish. You can let someone proofread The Story, but make sure it still sounds like and is, really, you.
Startups aren’t on social media to share cat videos and read celebrity gossip - they’re on social media for business. But, getting leads from social media is not so easy.
If you’re using the Inbound Marketing model - attract online visitors and transform them to leads, then customers - the right reports must be presented in a form everyone in your company can understand.