--- title: Personas of Interest Blog | MarketHeed | Susan Loughmiller description: Susan Loughmiller has experience as a journalist and as a marketing and management professional with several startups. She lives in Los Angeles, Calif. --- [![header-logo.png](https://cdn2.hubspot.net/hub/2663085/hubfs/Marketheed/Images/header-logo.png?width=189&name=header-logo.png "header-logo.png")](https://www.marketheed.com) - Services - [Marketing Strategy](https://www.marketheed.com/technology-marketing-strategy) - [Web Design](https://www.marketheed.com/web-design-and-implementation-service) - [Demand Generation](https://www.marketheed.com/b2b-demand-generation) - [Content Marketing](https://www.marketheed.com/content-marketing) - [Sales Enablement](https://www.marketheed.com/b2b-sales-enablement) - [Marketing Technology](https://www.marketheed.com/marketing-technology) - [Blog](https://www.marketheed.com/blog) - [Resources](https://www.marketheed.com/resources) - [About us](https://www.marketheed.com/about-marketheed-b2b-technology-marketing-agency) - [Let's Talk](https://www.marketheed.com/contact-us) # B2B Technology Marketing Blog ## Susan Loughmiller Susan Loughmiller has experience as a journalist and as a marketing and management professional with several startups. She lives in Los Angeles, Calif. ### Recent Posts # [How Much Will Technology Level the Field?](https://www.marketheed.com/blog/how-much-will-technology-level-the-field) Posted by: [Susan Loughmiller](https://www.marketheed.com/blog/author/susan-loughmiller) Nov 16, 2015 8:53:50 PM ![How_Much_Will_Technology_Level_the_Field](https://www.marketheed.com/hs-fs/hubfs/Blog_Images/How_Much_Will_Technology_Level_the_Field.jpg?width=350&name=How_Much_Will_Technology_Level_the_Field.jpg)Computing muscle that was once available to large corporations is now accessible to everyone including small innovators, a major shift in the dynamics of business competition, Beverley Head writes in a recent AFR Weekend. [more](https://www.marketheed.com/blog/how-much-will-technology-level-the-field) Topics: [Inbound Marketing](https://www.marketheed.com/blog/topic/inbound-marketing), [Content Marketing](https://www.marketheed.com/blog/topic/content-marketing), [Social Media](https://www.marketheed.com/blog/topic/social-media), [Demand Generation](https://www.marketheed.com/blog/topic/demand-generation), [Lead Generation](https://www.marketheed.com/blog/topic/lead-generation) # [2016: Where Content Marketing is Headed](https://www.marketheed.com/blog/2016-where-content-marketing-is-headed) Posted by: [Susan Loughmiller](https://www.marketheed.com/blog/author/susan-loughmiller) Nov 12, 2015 7:55:48 AM ![](https://www.marketheed.com/hs-fs/hubfs/Blog_Images/2016_Content_Marketing_Trends.jpg?width=350&name=2016_Content_Marketing_Trends.jpg)Forbes magazine has named its top 7 Content Marketing Trends to watch for 2016. Where online marketing once was dependent on volume of quality content produced, the more important trend these days is to connect with people across several mediums, whichever one they choose to use at any given moment. [more](https://www.marketheed.com/blog/2016-where-content-marketing-is-headed) Topics: [Inbound Marketing](https://www.marketheed.com/blog/topic/inbound-marketing), [Content Marketing](https://www.marketheed.com/blog/topic/content-marketing), [Social Media](https://www.marketheed.com/blog/topic/social-media), [B2B Content Marketing](https://www.marketheed.com/blog/topic/b2b-content-marketing) # [1, 2, 3 To Get More Leads](https://www.marketheed.com/blog/1-2-3-to-get-more-leads) Posted by: [Susan Loughmiller](https://www.marketheed.com/blog/author/susan-loughmiller) Nov 9, 2015 9:52:47 PM ![](https://www.marketheed.com/hs-fs/hubfs/Blog_Images/1_2_3_Get_More_Leads.jpg?width=350&height=177&name=1_2_3_Get_More_Leads.jpg)Chances are, if you are running or working as the main marketer for a startup, you already believe that your idea is one that has excellent potential. Still, with the key stakeholders believing in an idea, most startups face a daunting challenge trying to get sales. [more](https://www.marketheed.com/blog/1-2-3-to-get-more-leads) Topics: [Inbound Marketing](https://www.marketheed.com/blog/topic/inbound-marketing), [Content Marketing](https://www.marketheed.com/blog/topic/content-marketing), [Social Media](https://www.marketheed.com/blog/topic/social-media), [Demand Generation](https://www.marketheed.com/blog/topic/demand-generation), [Lead Generation](https://www.marketheed.com/blog/topic/lead-generation), [B2B Content Marketing](https://www.marketheed.com/blog/topic/b2b-content-marketing) # [Get Caught in the Past - At Least a Little Bit](https://www.marketheed.com/blog/get-caught-in-the-past-at-least-a-little-bit) Posted by: [Susan Loughmiller](https://www.marketheed.com/blog/author/susan-loughmiller) Oct 29, 2015 2:24:23 PM ![](https://www.marketheed.com/hs-fs/hubfs/Blog_Images/Live_in_the_Past_.jpg?width=350&height=242&name=Live_in_the_Past_.jpg)If you’re reading this, chances are you don’t remember a time that a worker picked a profession, joined a company and stayed there a few decades, collected a retirement gift, and vacationed or lived a quieter life outside of the business until death. [more](https://www.marketheed.com/blog/get-caught-in-the-past-at-least-a-little-bit) Topics: [Inbound Marketing](https://www.marketheed.com/blog/topic/inbound-marketing), [Content Marketing](https://www.marketheed.com/blog/topic/content-marketing), [B2B Content Marketing](https://www.marketheed.com/blog/topic/b2b-content-marketing) # [Learn to Love Content Marketing With These Simple Steps](https://www.marketheed.com/blog/new-to-content-marketing-simple-steps-for-getting-your-head-around-it) Posted by: [Susan Loughmiller](https://www.marketheed.com/blog/author/susan-loughmiller) Oct 27, 2015 6:35:00 PM ## **![Getting_Your_Head_Around_Content_Marketing](https://www.marketheed.com/hs-fs/hubfs/Blog_Images/Getting_Your_Head_Around_Content_Marketing.jpg?width=350&name=Getting_Your_Head_Around_Content_Marketing.jpg)1. Tell A Story** People love a good success story, so reading about a startup that’s making it is something that could help more people pay attention to you, and eventually like or use your product or service. Don’t use a public-relations tone. Tell your story in a more human way – how you got where you are, what the first months or years were like, what you are hoping to accomplish. You can let someone proofread The Story, but make sure it still sounds like and is, really, you. [more](https://www.marketheed.com/blog/new-to-content-marketing-simple-steps-for-getting-your-head-around-it) Topics: [Inbound Marketing](https://www.marketheed.com/blog/topic/inbound-marketing), [Content Marketing](https://www.marketheed.com/blog/topic/content-marketing), [B2B Content Marketing](https://www.marketheed.com/blog/topic/b2b-content-marketing) # [4 Secrets to Startup Success](https://www.marketheed.com/blog/4-secrets-to-startup-success) Posted by: [Susan Loughmiller](https://www.marketheed.com/blog/author/susan-loughmiller) Oct 22, 2015 2:16:00 PM ![4_Secrets_to_Startup_Success](https://www.marketheed.com/hs-fs/hubfs/4_Secrets_to_Startup_Success.jpg?width=344&name=4_Secrets_to_Startup_Success.jpg)Every dream has its own storyline, and every startup has its unique challenges. But, there are commonalities that can help any business make it through the early stages to a sustainable incarnation. [more](https://www.marketheed.com/blog/4-secrets-to-startup-success) Topics: [Inbound Marketing](https://www.marketheed.com/blog/topic/inbound-marketing), [B2B Content Marketing](https://www.marketheed.com/blog/topic/b2b-content-marketing) # [7 Ways Startups Can Generate Leads With Social Media](https://www.marketheed.com/blog/7-ways-for-startups-to-generate-leads-with-social-media) Posted by: [Susan Loughmiller](https://www.marketheed.com/blog/author/susan-loughmiller) Oct 21, 2015 12:21:00 PM ![7_Ways_for_Startups_to_Generate_Leads_Using_Social_Media](https://www.marketheed.com/hs-fs/hubfs/7_Ways_for_Startups_to_Generate_Leads_Using_Social_Media.jpg?width=350&name=7_Ways_for_Startups_to_Generate_Leads_Using_Social_Media.jpg)Startups aren’t on social media to share cat videos and read celebrity gossip - they’re on social media for business. But, getting leads from social media is not so easy. [more](https://www.marketheed.com/blog/7-ways-for-startups-to-generate-leads-with-social-media) Topics: [Inbound Marketing](https://www.marketheed.com/blog/topic/inbound-marketing), [Content Marketing](https://www.marketheed.com/blog/topic/content-marketing), [Demand Generation](https://www.marketheed.com/blog/topic/demand-generation), [Lead Generation](https://www.marketheed.com/blog/topic/lead-generation) # [8 Marketing Reports You Shouldn't Live Without](https://www.marketheed.com/blog/marketing-reports-you-shouldnt-live-without) Posted by: [Susan Loughmiller](https://www.marketheed.com/blog/author/susan-loughmiller) Oct 7, 2015 3:16:00 PM ![35078527_s](https://www.marketheed.com/hs-fs/hubfs/35078527_s.jpg?width=350&name=35078527_s.jpg) If you’re using the Inbound Marketing model - attract online visitors and transform them to leads, then customers - the right reports must be presented in a form everyone in your company can understand. [more](https://www.marketheed.com/blog/marketing-reports-you-shouldnt-live-without) Topics: [Inbound Marketing](https://www.marketheed.com/blog/topic/inbound-marketing), [Content Marketing](https://www.marketheed.com/blog/topic/content-marketing), [Lead Generation](https://www.marketheed.com/blog/topic/lead-generation), [B2B Content Marketing](https://www.marketheed.com/blog/topic/b2b-content-marketing) # [8 Fundamentals for Inbound Marketing Success](https://www.marketheed.com/blog/8-fundamentals-for-inbound-marketing-success) Posted by: [Susan Loughmiller](https://www.marketheed.com/blog/author/susan-loughmiller) Sep 28, 2015 9:00:00 PM ![Inbound-Marketing](https://www.marketheed.com/hs-fs/file-1078146745-png/Blog_Images/Inbound-Marketing.png) No matter how busy you are, you simply can't ignore the importance of inbound marketing for your business. [more](https://www.marketheed.com/blog/8-fundamentals-for-inbound-marketing-success) Topics: [Inbound Marketing](https://www.marketheed.com/blog/topic/inbound-marketing), [Social Media](https://www.marketheed.com/blog/topic/social-media), [Lead Generation](https://www.marketheed.com/blog/topic/lead-generation), [B2B Content Marketing](https://www.marketheed.com/blog/topic/b2b-content-marketing) [All posts](https://www.marketheed.com/blog/all) ### Subscribe to Email Updates ### Recent Posts ### Posts by Topic - [Inbound Marketing (25)](https://www.marketheed.com/blog/topic/inbound-marketing) - [B2B Content Marketing (21)](https://www.marketheed.com/blog/topic/b2b-content-marketing) - [Content Marketing (20)](https://www.marketheed.com/blog/topic/content-marketing) - [Lead Generation (16)](https://www.marketheed.com/blog/topic/lead-generation) - [B2B Marketing (15)](https://www.marketheed.com/blog/topic/b2b-marketing) - [Demand Generation (11)](https://www.marketheed.com/blog/topic/demand-generation) - [Startup Marketing (11)](https://www.marketheed.com/blog/topic/startup-marketing) - [Cybersecurity (6)](https://www.marketheed.com/blog/topic/cybersecurity) - [Social Media (6)](https://www.marketheed.com/blog/topic/social-media) - [B2B Marketing Budget (4)](https://www.marketheed.com/blog/topic/b2b-marketing-budget) - [Buyer Persona (4)](https://www.marketheed.com/blog/topic/buyer-persona) - [Entrepreneurship (3)](https://www.marketheed.com/blog/topic/entrepreneurship) - [Tech Startups (2)](https://www.marketheed.com/blog/topic/tech-startups) - [Customer Case-Study (1)](https://www.marketheed.com/blog/topic/customer-case-study) - [Predictive Analytics (1)](https://www.marketheed.com/blog/topic/predictive-analytics) - [SEO (1)](https://www.marketheed.com/blog/topic/seo) - [Video Marketing (1)](https://www.marketheed.com/blog/topic/video-marketing) - [marketing strategies (1)](https://www.marketheed.com/blog/topic/marketing-strategies) see all ![header-logo.png](https://cdn2.hubspot.net/hub/2663085/hubfs/Marketheed/Images/header-logo.png?width=189&name=header-logo.png "header-logo.png") ### Technology Marketing © 2020 MarketHeed LLC. 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