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Consider 10 Marketing Strategies While Planning 2017 Marketing Budget

Posted by: Rushal Patel
Feb 1, 2017 9:17:47 AM


The budgeting process can be stressful, especially for B2B marketers. With so many options available, it can be difficult to decide how to allocate funds appropriately. Sometimes, marketers become overwhelmed and just base the new budget on the previous year's budget. However, in this rapidly changing world, historical data can be misleading, so it is important to take the time to evaluate the type of return you received from the different strategies that you deployed in the past as well as evaluate new technologies and strategies. Here are 10 strategies that you should consider before you finalize your 2017 B2B marketing budget.


Topics: B2B Marketing Budget, marketing strategies