--- title: Personas of Interest Blog | MarketHeed | marketing strategies description: marketing strategies | All about engaging your personas of interest. --- [![header-logo.png](https://cdn2.hubspot.net/hub/2663085/hubfs/Marketheed/Images/header-logo.png?width=189&name=header-logo.png "header-logo.png")](https://www.marketheed.com) - Services - [Marketing Strategy](https://www.marketheed.com/technology-marketing-strategy) - [Web Design](https://www.marketheed.com/web-design-and-implementation-service) - [Demand Generation](https://www.marketheed.com/b2b-demand-generation) - [Content Marketing](https://www.marketheed.com/content-marketing) - [Sales Enablement](https://www.marketheed.com/b2b-sales-enablement) - [Marketing Technology](https://www.marketheed.com/marketing-technology) - [Blog](https://www.marketheed.com/blog) - [Resources](https://www.marketheed.com/resources) - [About us](https://www.marketheed.com/about-marketheed-b2b-technology-marketing-agency) - [Let's Talk](https://www.marketheed.com/contact-us) # B2B Technology Marketing Blog # [Consider 10 Marketing Strategies While Planning 2017 Marketing Budget](https://www.marketheed.com/blog/10-strategies-to-consider-before-setting-your-2017-marketing-budget) Posted by: [Rushal Patel](https://www.marketheed.com/blog/author/rushal-patel) Feb 1, 2017 9:17:47 AM ![Consider-10-Marketing-Strategies-While-Planning-2017-Marketing-Budget.jpg](https://www.marketheed.com/hs-fs/hubfs/Blog_Images/Consider-10-Marketing-Strategies-While-Planning-2017-Marketing-Budget.jpg?width=690&height=460&name=Consider-10-Marketing-Strategies-While-Planning-2017-Marketing-Budget.jpg) The budgeting process can be stressful, especially for B2B marketers. With so many options available, it can be difficult to decide how to allocate funds appropriately. Sometimes, marketers become overwhelmed and just base the new budget on the previous year's budget. However, in this rapidly changing world, historical data can be misleading, so it is important to take the time to evaluate the type of return you received from the different strategies that you deployed in the past as well as evaluate new technologies and strategies. Here are 10 strategies that you should consider before you finalize your 2017 B2B marketing budget. [more](https://www.marketheed.com/blog/10-strategies-to-consider-before-setting-your-2017-marketing-budget) Topics: [B2B Marketing Budget](https://www.marketheed.com/blog/topic/b2b-marketing-budget), [marketing strategies](https://www.marketheed.com/blog/topic/marketing-strategies) [All posts](https://www.marketheed.com/blog/all) ### Subscribe to Email Updates ### Recent Posts ### Posts by Topic - [Inbound Marketing (25)](https://www.marketheed.com/blog/topic/inbound-marketing) - [B2B Content Marketing (21)](https://www.marketheed.com/blog/topic/b2b-content-marketing) - [Content Marketing (20)](https://www.marketheed.com/blog/topic/content-marketing) - [Lead Generation (16)](https://www.marketheed.com/blog/topic/lead-generation) - [B2B Marketing (15)](https://www.marketheed.com/blog/topic/b2b-marketing) - [Demand Generation (11)](https://www.marketheed.com/blog/topic/demand-generation) - [Startup Marketing (11)](https://www.marketheed.com/blog/topic/startup-marketing) - [Cybersecurity (6)](https://www.marketheed.com/blog/topic/cybersecurity) - [Social Media (6)](https://www.marketheed.com/blog/topic/social-media) - [B2B Marketing Budget (4)](https://www.marketheed.com/blog/topic/b2b-marketing-budget) - [Buyer Persona (4)](https://www.marketheed.com/blog/topic/buyer-persona) - [Entrepreneurship (3)](https://www.marketheed.com/blog/topic/entrepreneurship) - [Tech Startups (2)](https://www.marketheed.com/blog/topic/tech-startups) - [Customer Case-Study (1)](https://www.marketheed.com/blog/topic/customer-case-study) - [Predictive Analytics (1)](https://www.marketheed.com/blog/topic/predictive-analytics) - [SEO (1)](https://www.marketheed.com/blog/topic/seo) - [Video Marketing (1)](https://www.marketheed.com/blog/topic/video-marketing) - [marketing strategies (1)](https://www.marketheed.com/blog/topic/marketing-strategies) see all ![header-logo.png](https://cdn2.hubspot.net/hub/2663085/hubfs/Marketheed/Images/header-logo.png?width=189&name=header-logo.png "header-logo.png") ### Technology Marketing © 2020 MarketHeed LLC. All Rights Reserved. ### B2B Marketing Agency for Cybersecurity and Computer Networking Companies. ![gold.png](https://cdn2.hubspot.net/hub/2663085/hubfs/Marketheed/Images/gold.png?width=171&name=gold.png "gold.png") [tel:9258542468](tel:9258542468) - - - -