Selling to an invisible audience is difficult to do. Many startup owners are shocked to discover that the real challenge of launching a brand doesn't actually occur until that product is already developed and ready to be launched. The reality is that identifying an audience and spreading your message to the right people can be the most difficult aspect of launching a brand. You already know how crowded and competitive the market is. What you may not realize is that having the best product available isn't a guarantee that your startup company will rise to the top. Visibility and relevance are the two deciding factors when it comes to whether or not your startup company will last past its first year of existence. Connecting with customers is the best way to be competitive. This is why more and more businesses and startup companies are actually developing buyer personas that can be used to create relevant content and effective marketing measures. A buyer persona is a relatively new concept in the marketing world. The reality is that the marketing industry simply didn't have the technology to create such an accurate and detailed analysis of customers up until very recently. A buyer persona is heavily based on details that can be mined from data. The reality of the marketing world today is that customers no longer have to answer surveys or voice their opinions in order to tell brands exactly who they are and what they want. Brands can learn everything they need to know about customers simply by observing digital behaviors and measuring interaction levels.
How Buyer Personas Can Help a Startup Succeed
Posted by:
Rushal Patel
Dec 14, 2016 5:05:00 AM
Topics: Lead Generation, Startup Marketing
Why Cybersecurity Startups Should Target Big Businesses in Their Marketing Strategies
Posted by:
Rushal Patel
Nov 26, 2016 7:24:26 PM
Many startup companies are intimidated by the idea of courting high-profile companies. It is actually very important to try and make your brand known to large enterprises because having high-profile clients can lead to more exposure and better sales.
Topics: Startup Marketing, Cybersecurity
Try Inbound Marketing to Take Your Cybersecurity Startup Ranking Up High
Posted by:
Rushal Patel
Nov 11, 2016 8:00:00 AM

Topics: Inbound Marketing, Startup Marketing, Cybersecurity
5 Dirt Cheap Yet Effective Marketing Strategies for Startups
Posted by:
Rushal Patel
Nov 7, 2016 8:00:00 AM

Do you see nothing but dollar signs when you think of creating a marketing strategy for your startup company? The prospect of investing money in promoting your product can seem overwhelming when you're already dealing with costs associated with product development and deployment. What you may not realize is that failing to make any sort of marketing effort could turn out to be the costliest decision of all. Marketing is an investment that pays off for startup companies in big ways. The reality is that very few people will be able to find out about your company unless you go out into the world to share what you can offer. How big of an investment do you need to make in marketing? The answer depends on what you're looking to achieve early on in the process of launching your product. Many startups have actually found success simply by launching grassroots marketing campaigns that rely heavily on social media. There are many ways that you can gain exposure without paying a lot of money using digital resources and social sharing. The strategies that tend to be the most effective are the ones that combine grassroots elements with proven marketing elements. There are many ways you can get out the word about your company without taking out pricey ads in publications or airing commercials on network television.
Topics: Startup Marketing
Small Businesses Can Be the Perfect Customers for Your Cybersecurity Startup - Here's Why
Posted by:
Rushal Patel
Nov 4, 2016 8:02:00 AM

Topics: B2B Content Marketing, B2B Marketing, Startup Marketing, Cybersecurity
4 Key Rules to Keep in Mind When Launching Your Startup
Posted by:
Rushal Patel
Oct 31, 2016 8:00:00 AM

Topics: Startup Marketing, Entrepreneurship
Your Cybersecurity Startup Must Have These 4 Qualities
Posted by:
Rushal Patel
Oct 28, 2016 8:00:00 AM

Topics: Startup Marketing, Entrepreneurship, Cybersecurity
How to Create a Fool-proof Marketing Plan for Your Startup
Posted by:
Rushal Patel
Oct 21, 2016 8:00:00 AM

Topics: Inbound Marketing, B2B Marketing, Startup Marketing
Entrepreneurship Isn’t Easy – Here are the 6 Hard Lessons for You to Learn
Posted by:
Rushal Patel
Oct 17, 2016 8:00:00 AM

Topics: B2B Marketing, Startup Marketing, Entrepreneurship
How to Avoid the Pitfalls that Cause Many Startup Companies to Fail
Posted by:
Rushal Patel
Oct 14, 2016 10:45:25 AM
Most startup companies that fail have the same problems in common. Here are the six common pitfalls that cause startup companies in the industry of cyber security to fail.
Topics: B2B Marketing, Startup Marketing, Cybersecurity
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