Is your startup company a powerhouse on social media? Using SEO can raise your brand's social profile and increase visibility in Google searches.

One of the biggest mistakes that startups make when dealing with social media is that they aren't very social at all. Social media can be an amazing platform for a startup company if it is able to find its voice. However, many startup companies use social media incorrectly by creating posts that read like sales pitches instead of starting conversations. You can't wait for others to find you on social media. A startup representative needs to be the initiator of conversations and relationships on digital platforms. An effective post should read like the beginning of a great conversation. Of course, great content needs to be backed up with great SEO strategies. SEO strategy and social media need to be tightly interwoven if you want to get more eyes on your brand and boost engagement. More shares, likes, responses and retweets lead to higher visibility and legitimacy.

Computing muscle that was once available to large corporations is now accessible to everyone including small innovators, a major shift in the dynamics of business competition, Beverley Head writes in a recent AFR Weekend.

Forbes magazine has named its top 7 Content Marketing Trends to watch for 2016. Where online marketing once was dependent on volume of quality content produced, the more important trend these days is to connect with people across several mediums, whichever one they choose to use at any given moment.

Still, with the key stakeholders believing in an idea, most startups face a daunting challenge trying to get sales.

No matter how busy you are, you simply can't ignore the importance of inbound marketing for your business.

“We've implemented as we would any other online channel.”

“yes and no.”

“Not completely; no!”

“No, not really.”

If you responded to the question with one of the above statements, you’re not alone.

Most people think of LinkedIn as a great place for networking, researching contacts and searching the job market, but its true value as a lead generation tool has yet to be fully realized. If LinkedIn is where a big chunk of your target audience reside, and you’re not yet using LinkedIn for Lead Generation, here’s your opportunity to get started today with using LinkedIn for lead generation. All it takes is 10 minutes a day of your time.