Is your startup company a powerhouse on social media? Using SEO can raise your brand's social profile and increase visibility in Google searches.
One of the biggest mistakes that startups make when dealing with social media is that they aren't very social at all. Social media can be an amazing platform for a startup company if it is able to find its voice. However, many startup companies use social media incorrectly by creating posts that read like sales pitches instead of starting conversations. You can't wait for others to find you on social media. A startup representative needs to be the initiator of conversations and relationships on digital platforms. An effective post should read like the beginning of a great conversation. Of course, great content needs to be backed up with great SEO strategies. SEO strategy and social media need to be tightly interwoven if you want to get more eyes on your brand and boost engagement. More shares, likes, responses and retweets lead to higher visibility and legitimacy.