The marketing world is constantly evolving. A century ago, there were few options for spending your marketing dollars. Then came radio, followed by television, followed by the internet. The internet may have been the greatest game-changer in the history of marketing, leveling the playing field so that small businesses and entrepreneurs could compete with major corporations. The internet also allowed companies to compete regardless of their geographical location.
Needless to say, with everyone having the ability to market online, the internet quickly became a very crowded place. Users were inundated with marketing messages, and they became very adept at ignoring them. Forward-thinking marketers took the time to learn what people really wanted when they went online. Websites became easier to navigate, responsive web design took off and mobile-friendly sites became basic requirements. However, these early pioneers also learned that people want to be informed and engaged. They want to be educated about a company and its products, watch helpful videos and even be entertained.