We all know that working in a group can help us move our goals forward, but sometimes not without pain. Keeping everyone on a team on the same track can be a perilous challenge.
If you’re reading this, chances are you don’t remember a time that a worker picked a profession, joined a company and stayed there a few decades, collected a retirement gift, and vacationed or lived a quieter life outside of the business until death.
1. Tell A Story
People love a good success story, so reading about a startup that’s making it is something that could help more people pay attention to you, and eventually like or use your product or service. Don’t use a public-relations tone. Tell your story in a more human way – how you got where you are, what the first months or years were like, what you are hoping to accomplish. You can let someone proofread The Story, but make sure it still sounds like and is, really, you.
If you’re using the Inbound Marketing model - attract online visitors and transform them to leads, then customers - the right reports must be presented in a form everyone in your company can understand.
Trying to outdo your competitors simply by offering the lowest prices in the industry will always set you up for failure. Attracting customers and creating brand loyalty is about much more than being the least expensive option. The B2B market is looking to maximize productivity in addition to reducing costs, and that means they’re making purchasing decisions based on the best overall value of a product instead of the price tag.
No one knows all there is to know about everything. Some people are experts in certain fields or about specific topics, and they may know more than virtually everyone else. In some instances, they may know special details that are unknown to everyone else.
No matter how busy you are, you simply can't ignore the importance of inbound marketing for your business.
In 2013, Forrester Research conducted a survey on website habits and found that 96 percent of all visitors to a website moved on without taking whatever action the marketer wanted them to take. If you are a B2B marketer, that bounce rate can cause you more than a few moments of anxiety, particularly if you rely on inbound traffic for sales or leads. You may have looked at the statistics and wished that you had a second chance to engage the customer — and that is exactly what you can get with remarketing.
Social media marketing has become an integral part of B2B marketing strategy. And all us B2B marketers have had our fair share of struggles to get it off the ground.