Back in the days of Don Draper and cronies, the cigarette puffing Mad Men could succeed in their marketing campaigns by dint of a catchy turn of phrase, a hummable jingle and a larger than life billboard image that would remind everyone of the product. One can only wonder what they’d think of SEO, algorithms and social media.

These days, creative types who know their way around a storyboard but treat number crunching as a foreign language are not likely to get very far. No matter how good you are, it’s no longer enough to be a one-trick pony. Instead, you have to be a kindergarten triple threat: Good at writing words, drawing pictures and adding numbers.