Do you see nothing but dollar signs when you think of creating a marketing strategy for your startup company? The prospect of investing money in promoting your product can seem overwhelming when you're already dealing with costs associated with product development and deployment. What you may not realize is that failing to make any sort of marketing effort could turn out to be the costliest decision of all. Marketing is an investment that pays off for startup companies in big ways. The reality is that very few people will be able to find out about your company unless you go out into the world to share what you can offer. How big of an investment do you need to make in marketing? The answer depends on what you're looking to achieve early on in the process of launching your product. Many startups have actually found success simply by launching grassroots marketing campaigns that rely heavily on social media. There are many ways that you can gain exposure without paying a lot of money using digital resources and social sharing. The strategies that tend to be the most effective are the ones that combine grassroots elements with proven marketing elements. There are many ways you can get out the word about your company without taking out pricey ads in publications or airing commercials on network television.
Topics: Startup Marketing
Most startup companies that fail have the same problems in common. Here are the six common pitfalls that cause startup companies in the industry of cyber security to fail.
The United States government has collaborated with the cybersecurity industry to turn October into National Cyber Security Awareness Month (NCSAM). It is good for everyone when individuals, businesses and others decide to be involved in their own cyber safety. However, the public can't act to fight security breaches if they don't know what they look like or how they happen. This is why the month of October has been set aside to educate the public about how to prevent online security breaches. The bottom line is that a security breach can be a costly and embarrassing event for both individuals and brands. Many people remember the times major brands like Burger King, Jeep and Chrysler had their Twitter accounts hacked. A Twitter or Facebook hack can be an embarrassing situation for any brand that