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Inbound IMPACT: 30 Inbound Leads a Day… And Growing…

Posted by: Rushal Patel
Jun 30, 2018 6:42:41 PM

Demisto Gets a Taste of Inbound

It was early 2016 and Demisto, a venture start-up funded by Accel, was gearing up to come out of stealth mode and launch their innovative cybersecurity product, a security orchestration and automation platform powered by a machine learning based chatbot named DBot.

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Topics: Inbound Marketing, Customer Case-Study

Low Budget Marketing Done Right Can Attract Serious Investors

Posted by: Rushal Patel
Feb 24, 2017 12:59:00 PM

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The ability to produce results on a low budget is what attracts investors to startup companies. Startup companies often waste the most dollars on ineffective marketing strategies. Here's how to impress investors by keeping a tight rein on your marketing dollars without losing market visibility.

Startup companies can never have enough money for developing ideas and bringing products to the marketplace. Of course, the reality is that money is the one thing that most startups are short on. The good news is that clever startup leaders can make up for what they lack in money with what they have in enthusiasm and innovation. How does a startup with limited resources go from being a pipe dream in a suburban garage to becoming the darling of international tech investors? It all comes down to marketing. Low-budget marketing can attract serious investors if it's done correctly. The truth is that startup leaders have to look at every move they make as an advertisement to potential investors. They can never sleep when it comes to being on the lookout for investments. Here are the three things every startup owner must do to investors:

  • Make them curious
  • Make them confident
  • Make them believe
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Topics: Content Marketing, Inbound Marketing

Are We Gonna Say Goodbye To SEO Soon?

Posted by: Rushal Patel
Feb 17, 2017 10:39:43 AM

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The SEO landscape we all know is changing as we speak. Google is working on changes to its search algorithms that marketers need to know about and prepare for.

It's impossible to run a B2B company without tripping over all of the SEO tools and programs that are available to marketers today. This is precisely why it might come as such a shock to learn that many high-profile companies are beginning to question if the power of SEO is about to fade. Is your B2B startup prepared for the changes that will affect how you use SEO?

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Topics: SEO, B2B Content Marketing, Inbound Marketing

Try Inbound Marketing to Take Your Cybersecurity Startup Ranking Up High

Posted by: Rushal Patel
Nov 11, 2016 8:00:00 AM

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 If you're in the process of launching a startup company, you've probably heard a lot of people talking about inbound marketing. Inbound marketing is something that many of your peers and competitors are already doing. However, you may be confused about what inbound marketing is if this is your first time launching a business and trying to drum up buzz. It's definitely time to learn about the basics of this effective approach to courting clients and building a name for your brand. 
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Topics: Cybersecurity, Inbound Marketing, Startup Marketing

Reasons Why Inbound Marketing is the Best Bet for Tech Startups

Posted by: Rushal Patel
Oct 24, 2016 8:00:00 AM

 
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The tech world isn't like any other world. Tech-minded people live in a constant race to invent, discover or share the latest and greatest products and services. It takes a special kind of marketing plan to stand out in the tech world. Fresh information beats stale, generic information any day of the week in the technology realm. Many startup companies never quite get off the ground because they don't realize that using their tech-minded identities to create an approachable and authoritative stance is the best way to go. What does it take to stand out in an industry that's ruled by leaders, thinkers, builders and innovators who always stand out? Inbound marketing has never been more relevant than it is today.
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Topics: Lead Generation, Inbound Marketing, Content Marketing

How to Create a Fool-proof Marketing Plan for Your Startup

Posted by: Rushal Patel
Oct 21, 2016 8:00:00 AM

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One of the first things investors and peers will ask you when you tell them you're launching a business is if you have a marketing plan. Whether you love it or hate it, the reality is that marketing matters. Marketing can be a real challenge for entrepreneurs because having the ability to develop a product doesn't necessarily make a person qualified to sell that product to the public successfully. Mastering the art of converting leads into sales is something that takes patience, research and a willingness to act boldly.
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Topics: Startup Marketing, B2B Marketing, Inbound Marketing

7 Great Marketing Minds to Follow in 2016

Posted by: Rushal Patel
Jan 29, 2016 4:38:00 PM

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The worlds of technology and marketing have their own superstars and legends. Everyone who has taken a business class has heard of guys like Gary Vaynerchuk, Neil Patel and Guy Kawasaki. However, there are many more influencers to follow and be inspired by. Each sub-specialization of marketing has its list of celebrated experts who are respected for their abilities to lead, inspire and deliver results. These people are changing the way we all do business. It's definitely a good idea to follow what these influencers are doing. The good news is that they are all extremely generous with sharing the wisdom behind their winning methods. Here’s a look at the seven people shaking up the marketing world. Let these gurus show you that there’s nothing wrong with embracing what’s new when it comes to sharing your brand with the world.

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Topics: Inbound Marketing, B2B Content Marketing, B2B Marketing

Startups Take Notice: Your Key Performance Indicators

Posted by: Rushal Patel
Nov 18, 2015 2:18:00 PM

KPIs_for_Startups.jpgLook at what is not working, scale up what is – that is what the agile, smart startup looks to do.

Investments in your startup are followed closely by marketing in terms of the vital areas that require your focus, writes Steven Shattuck for Techpoint.

Consider what channels produce customers. Avoid wasting many

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Topics: Inbound Marketing, Content Marketing, Demand Generation, Lead Generation, B2B Content Marketing

How Much Will Technology Level the Field?

Posted by: Susan Loughmiller
Nov 16, 2015 8:53:50 PM

How_Much_Will_Technology_Level_the_FieldComputing muscle that was once available to large corporations is now accessible to everyone including small innovators, a major shift in the dynamics of business competition, Beverley Head writes in a recent AFR Weekend.

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Topics: Inbound Marketing, Content Marketing, Social Media, Demand Generation, Lead Generation

2016: Where Content Marketing is Headed

Posted by: Susan Loughmiller
Nov 12, 2015 7:55:48 AM

Forbes magazine has named its top 7 Content Marketing Trends to watch for 2016. Where online marketing once was dependent on volume of quality content produced, the more important trend these days is to connect with people across several mediums, whichever one they choose to use at any given moment.

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Topics: Inbound Marketing, Content Marketing, Social Media, B2B Content Marketing