The SEO landscape we all know is changing as we speak. Google is working on changes to its search algorithms that marketers need to know about and prepare for.
It's impossible to run a B2B company without tripping over all of the SEO tools and programs that are available to marketers today. This is precisely why it might come as such a shock to learn that many high-profile companies are beginning to question if the power of SEO is about to fade. Is your B2B startup prepared for the changes that will affect how you use SEO?
It is no secret that B2B marketing has changed dramatically since the world moved online, and the changes are still happening at an extremely brisk pace. One area that has been evolving quickly is the field of content marketing. Once considered a radical and disruptive idea, content marketing has moved into the mainstream in a relatively short time. However, what is considered a viable strategy for content marketing is not the same as it was just a few years ago. Content marketing trends have continued to change in response to customer expectations, new technologies and an overall shift in focus from delivering advertising messages to nurturing relationships. Here are the top five trends that have had the greatest influence on B2B content marketing budgets for 2017.
Have you recently hovered over a smartphone and chuckled at an adorable viral video with a friend or colleague? Did you recently share a video on your social media page that had some powerful political talking points? There's just something about a funny or informative video that makes us want to share it with our friends, family and colleagues. Videos can have that same power when it comes to your B2B tech company. Here's what an effective video should be able to do:
- Communicate a brand story and value proposition
- Build relationships and trust
The worlds of technology and marketing have their own superstars and legends. Everyone who has taken a business class has heard of guys like Gary Vaynerchuk, Neil Patel and Guy Kawasaki. However, there are many more influencers to follow and be inspired by. Each sub-specialization of marketing has its list of celebrated experts who are respected for their abilities to lead, inspire and deliver results. These people are changing the way we all do business. It's definitely a good idea to follow what these influencers are doing. The good news is that they are all extremely generous with sharing the wisdom behind their winning methods. Here’s a look at the seven people shaking up the marketing world. Let these gurus show you that there’s nothing wrong with embracing what’s new when it comes to sharing your brand with the world.
Back in the days of Don Draper and cronies, the cigarette puffing Mad Men could succeed in their marketing campaigns by dint of a catchy turn of phrase, a hummable jingle and a larger than life billboard image that would remind everyone of the product. One can only wonder what they’d think of SEO, algorithms and social media.
These days, creative types who know their way around a storyboard but treat number crunching as a foreign language are not likely to get very far. No matter how good you are, it’s no longer enough to be a one-trick pony. Instead, you have to be a kindergarten triple threat: Good at writing words, drawing pictures and adding numbers.
Look at what is not working, scale up what is – that is what the agile, smart startup looks to do.
Investments in your startup are followed closely by marketing in terms of the vital areas that require your focus, writes Steven Shattuck for Techpoint.
Consider what channels produce customers. Avoid wasting many
Forbes magazine has named its top 7 Content Marketing Trends to watch for 2016. Where online marketing once was dependent on volume of quality content produced, the more important trend these days is to connect with people across several mediums, whichever one they choose to use at any given moment.
Still, with the key stakeholders believing in an idea, most startups face a daunting challenge trying to get sales.
All startups dream of having the billions of Uber, the wildly successful business model of Airbnb, or the popularity of Snapchat. But the overwhelming majority of tech startups must persevere to make sure their product or service makes it to market, whether solo or by taking a partner corporation along.