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Rushal Patel

Recent Posts

Using B2B Content Marketing for Demand Generation vs Lead Generation

Posted by: Rushal Patel
Jul 21, 2015 12:36:00 PM

b2b-content-marketing-demand-generation-vs-lead-generation

Content marketing isn’t just a tactic used in B2C circles to bring in one-time buyers with enticing sales and promotions. As a B2B marketer, it’s important that you understand the need for content marketing in generating demand and leads to further the growth of your business.

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Topics: Content Marketing, Demand Generation, Lead Generation

Have You Started Using LinkedIn for Lead Generation Yet?

Posted by: Rushal Patel
Aug 21, 2014 9:27:00 AM

Using LinkedIn for Lead Generation


“We've implemented as we would any other online channel.”

“yes and no.”

“Not completely; no!”

“No, not really.”

If you responded to the question with one of the above statements, you’re not alone.

Most people think of LinkedIn as a great place for networking, researching contacts and searching the job market, but its true value as a lead generation tool has yet to be fully realized. If LinkedIn is where a big chunk of your target audience reside, and you’re not yet using LinkedIn for Lead Generation, here’s your opportunity to get started today with using LinkedIn for lead generation. All it takes is 10 minutes a day of your time.

 

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Topics: Social Media

Creating an Effective Sales Funnel in the Internet Age

Posted by: Rushal Patel
Jun 23, 2014 9:43:00 AM

In the past, the AIDA marketing model of attract, interest, desire and action was what most businesses used to acquire customers. While this strategy worked well for years, the Internet age has brought about significant changes. With online marketing being an integral part of most business’s campaigns, the AIDA model has become outdated and making proper adjustments is important for sustaining success.  

 

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Topics: Inbound Marketing

Practicing Content Marketing in the Hummingbird Era

Posted by: Rushal Patel
May 6, 2014 1:58:00 PM

Google_Hummingbird_UpdateHave you tried asking your smartphone a question lately? Today smartphone virtual assistants do a lot more than dial up phone numbers in your address book.  Apple’s Siri, for example, can look up anything on the Web – as well as send a text or email and get directions – to let you know where is the best place to find deep-dish Chicago style pizza in your neighborhood or where a movie is showing.

As convenient and easy as voice controlled natural language interfaces are to use, Google is taking them to the next level with its newest search algorithm called Hummingbird. With Hummingbird, Google not only understands what you have asked; it also understands the follow-up questions to add to the original search.  A Hummingbird search would go something like this, click your smartphone’s microphone and say: “Empire State Building.” Google will search for some information about the Empire State building – maybe how many floors it has – and read it back to you. Then you could ask “when was it built.” Google will return a relevant site with information about the construction of the Empire State Building.” If you ask about visitor hours, Google will take you to the ‘visitor information’ page on the Empire State Building website.

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Topics: Content Marketing

Is Your Homepage Optimized for Your Buyer Personas?

Posted by: Rushal Patel
Feb 13, 2014 10:52:00 AM

BuyerPersonasOn more than one occasion, I have asked clients what the main purpose of their homepage is and their response has been “to get the visitor interested in my site” which usually elicits a shudder from me. While generating interest is important, it shouldn’t be the end-all-be-all goal of a homepage. After all, while grabbing the visitor’s interest is fine, you still need to do something with it. The function of a homepage shouldn’t be just to provide a jazzy table of content for your site, nor is it to be a media explosion; the purpose of your homepage should be to appeal to your target personas and then to guide them to the appropriate path through your website.  

Navigating the Forest of Your Website

One of the key elements of inbound marketing are personas, which are fictional representations of your target demographics. Your personas are the ones that you really want to help through your website, which means that the site itself needs to be constructed with them in mind. Now imagine that your website is a forest and each one of your personas needs to end up in a different spot on the other side of it. Without a proper path, those personas will wander around and have a much harder time getting to where they need to be. With the paths in place, it becomes pretty easy. The problem then becomes, how do the personas know which path to take?

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Topics: Inbound Marketing