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Using B2B Content Marketing for Demand Generation vs Lead Generation

Posted by: Rushal Patel
Jul 21, 2015 12:36:00 PM


Content marketing isn’t just a tactic used in B2C circles to bring in one-time buyers with enticing sales and promotions. As a B2B marketer, it’s important that you understand the need for content marketing in generating demand and leads to further the growth of your business.


Topics: Content Marketing, Demand Generation, Lead Generation