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Why Cybersecurity Startups Should Target Big Businesses in Their Marketing Strategies

Posted by: Rushal Patel
Nov 26, 2016 7:24:26 PM

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Many startup companies are intimidated by the idea of courting high-profile companies. It is actually very important to try and make your brand known to large enterprises because having high-profile clients can lead to more exposure and better sales.

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Topics: Cybersecurity, Startup Marketing

Try Inbound Marketing to Take Your Cybersecurity Startup Ranking Up High

Posted by: Rushal Patel
Nov 11, 2016 8:00:00 AM

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 If you're in the process of launching a startup company, you've probably heard a lot of people talking about inbound marketing. Inbound marketing is something that many of your peers and competitors are already doing. However, you may be confused about what inbound marketing is if this is your first time launching a business and trying to drum up buzz. It's definitely time to learn about the basics of this effective approach to courting clients and building a name for your brand. 
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Topics: Cybersecurity, Inbound Marketing, Startup Marketing

Small Businesses Can Be the Perfect Customers for Your Cybersecurity Startup - Here's Why

Posted by: Rushal Patel
Nov 4, 2016 8:02:00 AM

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Small businesses are increasingly looking for enhanced digital security resources. This has opened up an attractive niche for cybersecurity startup companies. Take a look at what you need to know about the security needs of small businesses if you'd like to position your company as a go-to source for solutions.
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Topics: Cybersecurity, Startup Marketing, B2B Marketing, B2B Content Marketing

Your Cybersecurity Startup Must Have These 4 Qualities

Posted by: Rushal Patel
Oct 28, 2016 8:00:00 AM

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The cybersecurity sector has never been more important. Threats that attempt to breach networks and steal valuable personal information are coming from every direction. Even the biggest companies in the world have become victims of hackers. When starting a cybersecurity firm, you are essentially trying to build enough recognition to convince clients to trust you with the most valuable assets they posses. This responsibility is enough to keep any startup owner up at night. The big challenge that many tech startup companies face is that they essentially serve two masters when it comes to what their goals are. A cybersecurity firm must devote resources to stopping security attacks and thwarting hackers. However, that same firm must also deliver a user-friendly product that can be easily integrated into a client's work cycle.
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Topics: Cybersecurity, Startup Marketing, Entrepreneurship

How to Avoid the Pitfalls that Cause Many Startup Companies to Fail

Posted by: Rushal Patel
Oct 14, 2016 10:45:25 AM

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Most startup companies that fail have the same problems in common. Here are the six common pitfalls that cause startup companies in the industry of cyber security to fail.

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Topics: B2B Marketing, Startup Marketing, Cybersecurity

Businesses and Security Firms Celebrate Cyber Security Awareness Month in October

Posted by: Rushal Patel
Oct 11, 2016 1:22:40 PM

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The United States government has collaborated with the cybersecurity industry to turn October into National Cyber Security Awareness Month (NCSAM). It is good for everyone when individuals, businesses and others decide to be involved in their own cyber safety. However, the public can't act to fight security breaches if they don't know what they look like or how they happen. This is why the month of October has been set aside to educate the public about how to prevent online security breaches. The bottom line is that a security breach can be a costly and embarrassing event for both individuals and brands. Many people remember the times major brands like Burger King, Jeep and Chrysler had their Twitter accounts hacked. A Twitter or Facebook hack can be an embarrassing situation for any brand that
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Topics: Cybersecurity