E-books and white papers are an effective way to establish name recognition, credibility and a relationship with prospects.
Technology companies and business-to-business companies of all types often need to explain their product and services to prospects. However, in the modern buying cycle, the customer is in the driver’s seat and wants to find and research a solution online and his own pace before reaching out to the B2B vendor’s sales team.
A white paper or e-book with relevant content enables your prospective customers to perform their own research in a way that a brochure or a web landing page may not be able to.
White papers and e-books typically cover a single topic and are designed to show expertise in solving a specific problem while addressing questions a prospective customer may have at a particular stage in the buying cycle, thus making them an ideal inbound marketing tool. Use this powerful tool to establish name recognition and credibility by showing off your firm’s problem-solving capabilities on a problem of interest. Those who give you permission to send them information are likely to read the content and look to you when they need solutions you offer.
MarketHeed will help you choose a topic likely to interest your prospects and craft premium content that gives value to your prospect at any stage of their buying journey and leaves them wanting more. Fill out a form on the right to get started.
