If you're like most people, you get a lot of spam in your inbox. That may lead you to believe that email marketing is an ineffective marketing tool. In fact, according to Direct Marketing Association, for every dollar spent on email marketing, $40 in revenue is generated. With so many emails being deleted before they are even opened, how is that possible?
This means not only creating non-spammy subject lines that get emails read, but generating email content that is user targeted. It also relies on creating email contact lists of people that may be genuinely interested in a company's products or services. Further, email open rates on mobile devices is over 50, providing even greater opportunities for consumer connection.
Randomly sending out hundreds of thousands of emails and hoping for a hit isn't likely to be effective, but with MarketHeed helping you create a plan of action, a solid ROI for your email marketing is well within reach.
