[eBook] A Guide to Building a Marketing Budget that Works
As a marketer, the last thing you want is to explain to your CEO that opportunities to generate sales were missed because you ran out of money.
A strong marketing budget ensures that the investment of funds are directed towards better outcomes. The question however is “How to create a strong marketing budget to set yourself up for success in 2017?"
Some questions to you may be asking:
Is there a magic mantra or a “One-size-fits-all” formula for budgeting?
How much are successful B2B companies spending? And on what?
How to ensure your marketing spending helps improve your company’s outcomes?
What trends must be considered when building a marketing budget for 2017?
In short, how do you build an effective marketing budget?
In this eBook, you'll learn how to build a practical marketing budget and set yourselves up for success in 2017. Download this eBook today!