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How Buyer Personas Can Help a Startup Succeed

Posted by: Rushal Patel
Dec 14, 2016 5:05:00 AM

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Selling to an invisible audience is difficult to do. Many startup owners are shocked to discover that the real challenge of launching a brand doesn't actually occur until that product is already developed and ready to be launched. The reality is that identifying an audience and spreading your message to the right people can be the most difficult aspect of launching a brand. You already know how crowded and competitive the market is. What you may not realize is that having the best product available isn't a guarantee that your startup company will rise to the top. Visibility and relevance are the two deciding factors when it comes to whether or not your startup company will last past its first year of existence. Connecting with customers is the best way to be competitive. This is why more and more businesses and startup companies are actually developing buyer personas that can be used to create relevant content and effective marketing measures. A buyer persona is a relatively new concept in the marketing world. The reality is that the marketing industry simply didn't have the technology to create such an accurate and detailed analysis of customers up until very recently. A buyer persona is heavily based on details that can be mined from data. The reality of the marketing world today is that customers no longer have to answer surveys or voice their opinions in order to tell brands exactly who they are and what they want. Brands can learn everything they need to know about customers simply by observing digital behaviors and measuring interaction levels.

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Topics: Startup Marketing, Lead Generation

Why Cybersecurity Startups Should Target Big Businesses in Their Marketing Strategies

Posted by: Rushal Patel
Nov 26, 2016 7:24:26 PM

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Many startup companies are intimidated by the idea of courting high-profile companies. It is actually very important to try and make your brand known to large enterprises because having high-profile clients can lead to more exposure and better sales.

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Topics: Cybersecurity, Startup Marketing

Try Inbound Marketing to Take Your Cybersecurity Startup Ranking Up High

Posted by: Rushal Patel
Nov 11, 2016 8:00:00 AM

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 If you're in the process of launching a startup company, you've probably heard a lot of people talking about inbound marketing. Inbound marketing is something that many of your peers and competitors are already doing. However, you may be confused about what inbound marketing is if this is your first time launching a business and trying to drum up buzz. It's definitely time to learn about the basics of this effective approach to courting clients and building a name for your brand. 
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Topics: Cybersecurity, Inbound Marketing, Startup Marketing

5 Dirt Cheap Yet Effective Marketing Strategies for Startups

Posted by: Rushal Patel
Nov 7, 2016 8:00:00 AM

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Do you see nothing but dollar signs when you think of creating a marketing strategy for your startup company? The prospect of investing money in promoting your product can seem overwhelming when you're already dealing with costs associated with product development and deployment. What you may not realize is that failing to make any sort of marketing effort could turn out to be the costliest decision of all. Marketing is an investment that pays off for startup companies in big ways. The reality is that very few people will be able to find out about your company unless you go out into the world to share what you can offer. How big of an investment do you need to make in marketing? The answer depends on what you're looking to achieve early on in the process of launching your product. Many startups have actually found success simply by launching grassroots marketing campaigns that rely heavily on social media. There are many ways that you can gain exposure without paying a lot of money using digital resources and social sharing. The strategies that tend to be the most effective are the ones that combine grassroots elements with proven marketing elements. There are many ways you can get out the word about your company without taking out pricey ads in publications or airing commercials on network television.
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Topics: Startup Marketing

Small Businesses Can Be the Perfect Customers for Your Cybersecurity Startup - Here's Why

Posted by: Rushal Patel
Nov 4, 2016 8:02:00 AM

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Small businesses are increasingly looking for enhanced digital security resources. This has opened up an attractive niche for cybersecurity startup companies. Take a look at what you need to know about the security needs of small businesses if you'd like to position your company as a go-to source for solutions.
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Topics: Cybersecurity, Startup Marketing, B2B Marketing, B2B Content Marketing

4 Key Rules to Keep in Mind When Launching Your Startup

Posted by: Rushal Patel
Oct 31, 2016 8:00:00 AM

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It can be difficult to take time to catch your breath once you've come up with an idea that you believe is going to change the world. However, pausing to focus and come up with a plan for launching a startup company the right way could mean the difference between failure and success. There are actually some universal rules to follow that will position your startup company for success. Take a look at the four key rules to follow when the time comes to launch your product.
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Topics: Entrepreneurship, Startup Marketing

Your Cybersecurity Startup Must Have These 4 Qualities

Posted by: Rushal Patel
Oct 28, 2016 8:00:00 AM

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The cybersecurity sector has never been more important. Threats that attempt to breach networks and steal valuable personal information are coming from every direction. Even the biggest companies in the world have become victims of hackers. When starting a cybersecurity firm, you are essentially trying to build enough recognition to convince clients to trust you with the most valuable assets they posses. This responsibility is enough to keep any startup owner up at night. The big challenge that many tech startup companies face is that they essentially serve two masters when it comes to what their goals are. A cybersecurity firm must devote resources to stopping security attacks and thwarting hackers. However, that same firm must also deliver a user-friendly product that can be easily integrated into a client's work cycle.
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Topics: Cybersecurity, Startup Marketing, Entrepreneurship

How to Create a Fool-proof Marketing Plan for Your Startup

Posted by: Rushal Patel
Oct 21, 2016 8:00:00 AM

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One of the first things investors and peers will ask you when you tell them you're launching a business is if you have a marketing plan. Whether you love it or hate it, the reality is that marketing matters. Marketing can be a real challenge for entrepreneurs because having the ability to develop a product doesn't necessarily make a person qualified to sell that product to the public successfully. Mastering the art of converting leads into sales is something that takes patience, research and a willingness to act boldly.
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Topics: Startup Marketing, B2B Marketing, Inbound Marketing

Entrepreneurship Isn’t Easy – Here are the 6 Hard Lessons for You to Learn

Posted by: Rushal Patel
Oct 17, 2016 8:00:00 AM

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It can be easy to look at the long list of self-made people who changed the world and think that the life of an entrepreneur is easy. However, what the public doesn't see when they look at the sparkling lives of rich, successful entrepreneurs are all of the disappointments and failures that greeted them early on in their pursuits. The bottom line is that there are countless hours of work, struggles and defeats behind every success story. It is easy to become lost or disillusioned along the way as you try to make the world as excited and impassioned about your vision as you are. Many entrepreneurs learn important business lessons the hard way. The good news is that you can keep a clear head while you build your brand if you keep some important truths in mind. 
 
Entrepreneurs need to be prepared to meet the challenges and obstacles that await them. Here are six hard lessons you need to know if you're ready to chase your vision. 
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Topics: B2B Marketing, Startup Marketing, Entrepreneurship

How to Avoid the Pitfalls that Cause Many Startup Companies to Fail

Posted by: Rushal Patel
Oct 14, 2016 10:45:25 AM

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Most startup companies that fail have the same problems in common. Here are the six common pitfalls that cause startup companies in the industry of cyber security to fail.

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Topics: B2B Marketing, Startup Marketing, Cybersecurity