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5 Tips for Executing an Effective Remarketing Campaign

Posted by: Rushal Patel
Sep 15, 2015 9:49:12 AM

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In 2013, Forrester Research conducted a survey on website habits and found that 96 percent of all visitors to a website moved on without taking whatever action the marketer wanted them to take. If you are a B2B marketer, that bounce rate can cause you more than a few moments of anxiety, particularly if you rely on inbound traffic for sales or leads. You may have looked at the statistics and wished that you had a second chance to engage the customer — and that is exactly what you can get with remarketing.

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Topics: Inbound Marketing, Demand Generation, Lead Generation, B2B Content Marketing

10 Tips for Using LinkedIn to Reach Decision Makers

Posted by: Rushal Patel
Sep 9, 2015 1:30:00 PM

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Social media marketing has become an integral part of B2B marketing strategy. And all us B2B marketers have had our fair share of struggles to get it off the ground.

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Topics: Inbound Marketing, Demand Generation, Lead Generation, B2B Content Marketing

Demand Generation vs. Lead Generation: Using LinkedIn for Both

Posted by: Rushal Patel
Sep 1, 2015 7:32:00 PM

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Topics: Demand Generation, Lead Generation, B2B Content Marketing

Why Startups Must Focus on B2B Demand Generation vs Lead Generation

Posted by: Rushal Patel
Aug 6, 2015 2:05:10 PM

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Pitching a new idea to an untapped market is no small task, especially for startup companies with little or no brand power. These “disruptive innovations” have the power to change the landscape of the existing market, but to do that, you have to create the demand necessary to bring your product into the public eye.

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Topics: Content Marketing, Demand Generation, Lead Generation

BANT Qualification in the Inbound Era

Posted by: Rushal Patel
Jul 29, 2015 2:14:00 PM

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When IBM pioneered a method of qualifying sales leads based on Budget, Authority, Need and Timeline — commonly known as BANT qualification — the world was a very different place. These were the days before the Internet and before potential customers could conduct extensive research on their own. Any customer wanting information on your goods or services had to work through your sales department. Either your sales staff made rounds and called on likely candidates or your telemarketing department did a bit of pre-screening before handing leads off to sales. Occasionally, a potential client would call in response to a print ad or flyer. In short, virtually all sales leads were generated by outbound sales methods that involved your company pushing its message to possible buyers.

Outbound marketing still has its place, but the digital age has shifted the "balance of power." Today, the emphasis is on inbound marketing, which is essentially getting the customer to contact you. Sales funnels are no longer straight, logical progressions that can be managed in a linear manner, so you might have little information regarding just where a buyer is in his journey when he calls you for the first time.

This makes BANT qualification process unwieldy when used as it was originally designed. 

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Topics: Inbound Marketing, Content Marketing, Lead Generation

Using B2B Content Marketing for Demand Generation vs Lead Generation

Posted by: Rushal Patel
Jul 21, 2015 12:36:00 PM

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Content marketing isn’t just a tactic used in B2C circles to bring in one-time buyers with enticing sales and promotions. As a B2B marketer, it’s important that you understand the need for content marketing in generating demand and leads to further the growth of your business.

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Topics: Content Marketing, Demand Generation, Lead Generation