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Low Budget Marketing Done Right Can Attract Serious Investors

Posted by: Rushal Patel
Feb 24, 2017 12:59:00 PM

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The ability to produce results on a low budget is what attracts investors to startup companies. Startup companies often waste the most dollars on ineffective marketing strategies. Here's how to impress investors by keeping a tight rein on your marketing dollars without losing market visibility.

Startup companies can never have enough money for developing ideas and bringing products to the marketplace. Of course, the reality is that money is the one thing that most startups are short on. The good news is that clever startup leaders can make up for what they lack in money with what they have in enthusiasm and innovation. How does a startup with limited resources go from being a pipe dream in a suburban garage to becoming the darling of international tech investors? It all comes down to marketing. Low-budget marketing can attract serious investors if it's done correctly. The truth is that startup leaders have to look at every move they make as an advertisement to potential investors. They can never sleep when it comes to being on the lookout for investments. Here are the three things every startup owner must do to investors:

  • Make them curious
  • Make them confident
  • Make them believe
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Topics: Content Marketing, Inbound Marketing

Your 2017 Budget Omits Content Marketing? Revise It!

Posted by: Rushal Patel
Feb 7, 2017 12:00:00 PM

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The marketing world is constantly evolving. A century ago, there were few options for spending your marketing dollars. Then came radio, followed by television, followed by the internet. The internet may have been the greatest game-changer in the history of marketing, leveling the playing field so that small businesses and entrepreneurs could compete with major corporations. The internet also allowed companies to compete regardless of their geographical location.

Needless to say, with everyone having the ability to market online, the internet quickly became a very crowded place. Users were inundated with marketing messages, and they became very adept at ignoring them. Forward-thinking marketers took the time to learn what people really wanted when they went online. Websites became easier to navigate, responsive web design took off and mobile-friendly sites became basic requirements. However, these early pioneers also learned that people want to be informed and engaged. They want to be educated about a company and its products, watch helpful videos and even be entertained.

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Topics: Content Marketing, B2B Marketing Budget

5 Rules for Designing a High-Conversion Homepage

Posted by: Rushal Patel
Dec 12, 2016 12:17:39 PM

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Not all homepages are designed equally. Your brand's message can easily fall flat if you fail to construct a homepage that delivers your message in an effective way. Did you know that you only have between zero and eight seconds to convince a visitor to stay on your page? The goal is to engage your audience and make people want to keep looking. Building a website that gets the job done is a key step for launching a startup in any industry. Are you looking for the secret to building your own high-conversion homepage? There are five key design principles to keep in mind as you design and launch your page.

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Topics: Content Marketing

Reasons Why Inbound Marketing is the Best Bet for Tech Startups

Posted by: Rushal Patel
Oct 24, 2016 8:00:00 AM

 
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The tech world isn't like any other world. Tech-minded people live in a constant race to invent, discover or share the latest and greatest products and services. It takes a special kind of marketing plan to stand out in the tech world. Fresh information beats stale, generic information any day of the week in the technology realm. Many startup companies never quite get off the ground because they don't realize that using their tech-minded identities to create an approachable and authoritative stance is the best way to go. What does it take to stand out in an industry that's ruled by leaders, thinkers, builders and innovators who always stand out? Inbound marketing has never been more relevant than it is today.
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Topics: Lead Generation, Inbound Marketing, Content Marketing

Startup Marketing Triple Threat: Content, Design and Analytics

Posted by: Rushal Patel
Jan 18, 2016 1:51:22 PM

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Back in the days of Don Draper and cronies, the cigarette puffing Mad Men could succeed in their marketing campaigns by dint of a catchy turn of phrase, a hummable jingle and a larger than life billboard image that would remind everyone of the product. One can only wonder what they’d think of SEO, algorithms and social media.

These days, creative types who know their way around a storyboard but treat number crunching as a foreign language are not likely to get very far. No matter how good you are, it’s no longer enough to be a one-trick pony. Instead, you have to be a kindergarten triple threat: Good at writing words, drawing pictures and adding numbers.

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Topics: Content Marketing, B2B Content Marketing, B2B Marketing, Startup Marketing

Startups Take Notice: Your Key Performance Indicators

Posted by: Rushal Patel
Nov 18, 2015 2:18:00 PM

KPIs_for_Startups.jpgLook at what is not working, scale up what is – that is what the agile, smart startup looks to do.

Investments in your startup are followed closely by marketing in terms of the vital areas that require your focus, writes Steven Shattuck for Techpoint.

Consider what channels produce customers. Avoid wasting many

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Topics: Inbound Marketing, Content Marketing, Demand Generation, Lead Generation, B2B Content Marketing

How Much Will Technology Level the Field?

Posted by: Susan Loughmiller
Nov 16, 2015 8:53:50 PM

How_Much_Will_Technology_Level_the_FieldComputing muscle that was once available to large corporations is now accessible to everyone including small innovators, a major shift in the dynamics of business competition, Beverley Head writes in a recent AFR Weekend.

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Topics: Inbound Marketing, Content Marketing, Social Media, Demand Generation, Lead Generation

2016: Where Content Marketing is Headed

Posted by: Susan Loughmiller
Nov 12, 2015 7:55:48 AM

Forbes magazine has named its top 7 Content Marketing Trends to watch for 2016. Where online marketing once was dependent on volume of quality content produced, the more important trend these days is to connect with people across several mediums, whichever one they choose to use at any given moment.

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Topics: Inbound Marketing, Content Marketing, Social Media, B2B Content Marketing

1, 2, 3 To Get More Leads

Posted by: Susan Loughmiller
Nov 9, 2015 9:52:47 PM

Chances are, if you are running or working as the main marketer for a startup, you already believe that your idea is one that has excellent potential.

Still, with the key stakeholders believing in an idea, most startups face a daunting challenge trying to get sales.

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Topics: Inbound Marketing, Content Marketing, Social Media, Demand Generation, Lead Generation, B2B Content Marketing

When Collaboration Confounds You

Posted by: Rushal Patel
Oct 30, 2015 6:38:31 PM

working_in_a_groupWe all know that working in a group can help us move our goals forward, but sometimes not without pain. Keeping everyone on a team on the same track can be a perilous challenge.

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Topics: Inbound Marketing, Content Marketing, B2B Content Marketing