The ability to produce results on a low budget is what attracts investors to startup companies. Startup companies often waste the most dollars on ineffective marketing strategies. Here's how to impress investors by keeping a tight rein on your marketing dollars without losing market visibility.

Startup companies can never have enough money for developing ideas and bringing products to the marketplace. Of course, the reality is that money is the one thing that most startups are short on. The good news is that clever startup leaders can make up for what they lack in money with what they have in enthusiasm and innovation. How does a startup with limited resources go from being a pipe dream in a suburban garage to becoming the darling of international tech investors? It all comes down to marketing. Low-budget marketing can attract serious investors if it's done correctly. The truth is that startup leaders have to look at every move they make as an advertisement to potential investors. They can never sleep when it comes to being on the lookout for investments. Here are the three things every startup owner must do to investors:

• Make them curious
• Make them confident
• Make them believe

The marketing world is constantly evolving. A century ago, there were few options for spending your marketing dollars. Then came radio, followed by television, followed by the internet. The internet may have been the greatest game-changer in the history of marketing, leveling the playing field so that small businesses and entrepreneurs could compete with major corporations. The internet also allowed companies to compete regardless of their geographical location.

Needless to say, with everyone having the ability to market online, the internet quickly became a very crowded place. Users were inundated with marketing messages, and they became very adept at ignoring them. Forward-thinking marketers took the time to learn what people really wanted when they went online. Websites became easier to navigate, responsive web design took off and mobile-friendly sites became basic requirements. However, these early pioneers also learned that people want to be informed and engaged. They want to be educated about a company and its products, watch helpful videos and even be entertained.

Not all homepages are designed equally. Your brand's message can easily fall flat if you fail to construct a homepage that delivers your message in an effective way. Did you know that you only have between zero and eight seconds to convince a visitor to stay on your page? The goal is to engage your audience and make people want to keep looking. Building a website that gets the job done is a key step for launching a startup in any industry. Are you looking for the secret to building your own high-conversion homepage? There are five key design principles to keep in mind as you design and launch your page.

Back in the days of Don Draper and cronies, the cigarette puffing Mad Men could succeed in their marketing campaigns by dint of a catchy turn of phrase, a hummable jingle and a larger than life billboard image that would remind everyone of the product. One can only wonder what they’d think of SEO, algorithms and social media.

These days, creative types who know their way around a storyboard but treat number crunching as a foreign language are not likely to get very far. No matter how good you are, it’s no longer enough to be a one-trick pony. Instead, you have to be a kindergarten triple threat: Good at writing words, drawing pictures and adding numbers.

Look at what is not working, scale up what is – that is what the agile, smart startup looks to do.

Investments in your startup are followed closely by marketing in terms of the vital areas that require your focus, writes Steven Shattuck for Techpoint.

Consider what channels produce customers. Avoid wasting many

Computing muscle that was once available to large corporations is now accessible to everyone including small innovators, a major shift in the dynamics of business competition, Beverley Head writes in a recent AFR Weekend.

Forbes magazine has named its top 7 Content Marketing Trends to watch for 2016. Where online marketing once was dependent on volume of quality content produced, the more important trend these days is to connect with people across several mediums, whichever one they choose to use at any given moment.

Still, with the key stakeholders believing in an idea, most startups face a daunting challenge trying to get sales.

We all know that working in a group can help us move our goals forward, but sometimes not without pain. Keeping everyone on a team on the same track can be a perilous challenge.